Merck Sharp & Dohme


Facts About Fasting.

There are more than 50 million people with diabetes around the world who fast during Ramadan and it is important for patients to closely monitor their diabetes throughout this period. MSD wanted to produce a series of animations to provide information for patients with Type II Diabetes during the Ramadan period.

Blue Dog worked with MSD and Just Health Comms to produce a series of character animations starring ‘Dave’ who walks viewers through the aspects of the disease and what can be done to ensure that patients stay healthy during the Ramadan period.