Scottish Widows


Identity

Understanding family life in Britain.

Centre for the Modern Family is a groundbreaking new think tank that aims to examine and improve our understanding of the average contemporary family living in the 21st century.

We understand that society is changing significantly. It is acknowledged that this change is being driven by the way in which people live from day to day as part of a family. If we don’t understand how family life is changing then we will not be able to meet people’s needs in the future.

Blue Dog were asked to create a sub-brand (the first of its kind) for Scottish Widows, to help package and present the ‘Centre for the Modern Family’ campaign. Our involvement has included the creation of a new brand identity, brand guidelines, website and interactive report.