LEO Pharma


Picato® gel.

Actinic keratosis is a pre-malignant skin lesion that develops as a result of chronic exposure to ultraviolet light. Estimates by NICE indicate that approximately 25% of people over the aged of 60 in the UK have actinic keratosis.

LEO Pharma wanted to raise awareness of actinic keratosis through providing a series of educational video presentations outlining the potential dangers, how to diagnose and how to treat. LEO Pharma’s Picato gel features in the videos as a potential treatment for non-hypertrophic, non-hyperkeratotic actinic keratosis.

Blue Dog were approached to help design, storyboard and produce these video presentations. We worked with the brand team and a series of top UK dermatologists to film and animate three green screen data interaction pieces. We created a custom 3D environment, which is sensitive to the vibrant brand colouring and visual identity.