GlaxoSmithKline


Animation


COPD Animation.

Chronic obstructive pulmonary disease is a type of obstructive lung disease characterised by chronically poor airflow. Patients suffer from shortness of breath, cough and sputum production. GSK wanted to produce an animation that provided an insight into the lives of real COPD patients.

Blue Dog worked with Virgo Health and GSK to produce a kinetic typography and iconography animation featuring quotations from real COPD patients.